In today’s competitive environment, different firms pursue a variety of strategies to stay successful in the competition. To be successful once is easy but to stay perpetually successful is difficult. Corporate history is replete with examples of organizations that were successful at one point of time, but could not continue to survive in the marketplace. Read more about Strategy[…]

Service selling vs. Product selling

India ranks fifteenth in the services output and the services sector provides employment to around 23% of the total workforce in the country. The various sectors under the Services Sector in India are construction, trade, hotels, transport, restaurant, communication social and personal services, insurance, financing, Consultancy services, and real estate.   The Sector of Services Read more about Service selling vs. Product selling[…]

10 Reasons Why ‘Silver Bullet’ Strategies Fail

10 Reasons Why ‘Silver Bullet’ Strategies Fail    “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” – Jack Welch   Fortune Magazine stated that “Less than 10% of strategies effectively formulated are effectively executed”. If Fortune is correct, only one in ten companies that do Read more about 10 Reasons Why ‘Silver Bullet’ Strategies Fail[…]

Strategy Planning – The Winner’s Choice

 What is Strategy?   Amongst the various English words grossly misunderstood, STRATEGY is one of the most common. Just like beauty; everyone has different meaning for it. The Oxford Dictionary says ‘strategy’ is a “plan designed to achieve a particular long-term aim”.  Strategy and tactics are generally used interchangeably to mean the same. Another meaning for strategy is “the art of Read more about Strategy Planning – The Winner’s Choice[…]

Integrated Strategy Management System (ISM®)

  Introduction   India as a nation went through the onslaught of colonial ruling for over two centuries and now it is a sixty years young economy. It has witnessed two phases of economical reforms namely “protected economy” and “Globalization”; paradoxically opposite ideologies. In the era of protected economy, all industries enjoyed “seller’s market” in Read more about Integrated Strategy Management System (ISM®)[…]